Join us for an online event!

Experience as a ranking factor:

Why the new 'E' matters in the age of AI

Thursday, September 14, 2023

5:00 - 6:00 PM CET

Key Learnings

Understanding the E-E-A-T Framework and the new 'E'

We'll dive into core elements of the E-E-A-T framework and delve into the new 'E' (Experience) factor. Learn why it's a game-changer in the evolving landscape of search engine algorithms.

Integrating Experience into Content Creation

Uncover strategies and best practices for integrating personal experiences into content. Discover how authenticity enhances engagement, builds trust, and positions you as an industry leader.

Influence of AI on the Future of Content Creation

Gain insights into how AI is shaping the future of the content creation. Learn how to maintain authenticity and nurture connections with your audience in an AI-driven landscape.

is an agency that partners with SaaS brands to turn search into a predictable growth channel. We take a performance-driven approach to search, leveraging accumulated SaaS knowledge and aligning with internal teams for maximum impact. Unlike other agencies that focus on vanity metrics, such as clicks and impressions, we strive to help you reach revenue metrics such as sales opportunities and closed won deals.

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Learn from industry experts

Join our panelists for a discussion and Q&A.

Kirsty Finlayson

Director of Product & Content Marketing @Chameleon

Kirsty is leading up the content and product marketing efforts at Chameleon and has seen the company grow from seven to nearly fifty! She is based in Barcelona and has been working in SaaS marketing for over seven years. Kirsty is passionate about customer-centric content, organic growth, and PLG.

Leah Alves

SEO Content Lead @Skale

Leah has been working in content marketing for the past few years with a variety of clients across a range of niches. She started off in content creation with a knack for writing and has developed a deep curiosity for SEO and its potential and power in growth marketing.When she’s not at work she’s traveling, exploring the hiking trails, or has a nose in a book.

Paul Campillo

Head of Marketing @Rep AI

Paul Campillo, Head of Marketing at Rep AI, previously VP of Brand at Twism & Director of Brand at Typeform. Unlike trend-chasers, he prioritizes leaving lasting impressions. While essentials like positioning, data, and analytics are crucial, he believes in crafting consistently remarkable experiences, recognizing the ultimate significance of relationships.

Kate-Lyn Moore

Senior Editorial Lead @Skale

Kate-Lyn’ has her roots in Journalism, so she promotes content that’s research-led, storied and makes an impact. After more than ten years in the industry, she’s now focused on building and overseeing our new editorial department and content creation service, and develops value-driven content for our clients. She’s also an enthusiastic hobbyist, reader and DIYer.